Advertisement and Marketing

Advertising and marketing are concepts that many people consider to describe the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference can help you take your business to the next level.


Advertising refers to the process of actually promoting your product or service to the marketplace. Ensuring that you are effectively getting your product known to your target customers and emphasizing the benefits to them is important when it comes to driving successful sales.

Advertising may be categorized in a variety of ways, including by style, target audience, geographic scope, medium, or purpose. It is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best fit for their needs.


Marketing refers to the strategies and preparation you do to get your product or service ready to sell and identifying the target customers for your product.

Marketing is a long term forward looking process whereby you determine how you're going to package and brand your product and design it to appeal to the target market you seek to capitalize on. Marketing is used to create, keep and satisfy the customer. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, campaign marketing etc, all aim to keep the user/customer happy.

What is my role in all of this?

EScreations offers both advertising and marketing services. Some of them are:

Adword Campaigns,
Email marketing campaigns,
On/Off site SEO,
Social media campaigns,
Facebook ad campaigns,
Brand awareness campaigns,
E-commerce marketing

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